In today’s competitive promotional products industry, being good at what you do is no longer enough—you need to be known for it. Visibility drives opportunity. In this session, Kirby Hasseman introduces the TARGET Personal Branding Framework, a simple and practical system designed to help professionals move from being invisible in their industry to becoming influential voices their customers trust. Participants will learn how to define their ideal audience, attract the right people, expand their reach through consistent content, confidently ask for opportunities, and turn customers into enthusiastic brand ambassadors. This session focuses on practical steps that sales professionals, marketers, and industry leaders can immediately implement to grow their visibility, credibility, and business opportunities.
Learning Outcomes - Define their ideal audience and craft messaging that resonates with the right customers instead of trying to reach everyone. - Build a consistent personal brand presence using content and visibility strategies that increase reach and industry influence. - Apply the TARGET framework to attract opportunities, confidently ask for business, and turn customers into enthusiastic brand advocates.
About the Presenter: Kirby Hasseman is the founder and CEO of Hasseman Marketing & Communications, a full-service branded merchandise and marketing agency based in Coshocton, Ohio. With over 20 years in the promotional products industry, Kirby has built a reputation for helping businesses use branded merch strategically—not just as giveaways, but as powerful tools for connection, loyalty, and growth.
Promotional products distributors work hard to win new customers — but the real growth opportunity often comes from keeping the customers you already have. From Orders to Loyalty: Turning Promo Buyers into Lifetime Customers is a practical, engaging session designed to help distributors build stronger relationships, create memorable customer experiences, and increase repeat business. Attendees will learn simple but powerful retention strategies that turn transactional buyers into loyal long-term clients who become the foundation of your business.
Learning Outcomes:
About the Presenter:
Sandra C. Kelley is the Founder and Chief Operating Officer of Prestige Promotions, LLC, a leading provider of promotional products and innovative branding solutions. Founded in 2004, Sandra's strong entrepreneurial spirit and extensive management experience with GM propelled her to establish the company. As COO, Sandra strategically drives the company’s growth, manages comprehensive order processes, and cultivates client relationships. Additionally, she has a strong commitment to the community; volunteering on the Board of a community-based non-profit for over 10 years and supporting other local small businesses by donating time, talent, finances & goods. Sandra was privileged to serve as the 2021 President of the Michigan Promotional Professionals Association and as a 2019 & 2020 PPAI L.E.A.D. Advocate for the Promotional Marketing industry in Washington D.C. Her most proud accomplishment is being the organizer and host of the MIPPA Professional Development Series for over six years.
Most salespeople view packaging as an afterthought, a simple container for the product. In reality, packaging is a powerful branding tool that elevates perception, enhances the client experience, and dramatically increases margins. In this session, Cliff Quicksell reveals how creative packaging transforms ordinary promotions into memorable brand experiences.
Three Learning Outcomes: • Recognize Packaging as a Strategic Marketing Tool Understand how packaging influences brand perception, emotional engagement, and the overall customer experience. • Identify New Revenue and Profit Opportunities Discover how adding creative packaging solutions can increase order value, differentiate proposals, and significantly improve margins. • Position Packaging as a Value-Added Solution Learn how to confidently present packaging ideas that move the conversation away from price and toward brand impact and creativity.
About the Presenter: Cliff Quicksell, CSP, MAS+, MASI, is a seasoned expert with over 40 years in promotional marketing. As a highly regarded speaker, trainer, and consultant, he has spent 40 years helping associations and national business groups enhance their marketing strategies, improve team motivation, and drive business growth. Cliff holds the prestigious MAS+ professional designation and has worked with top-tier clients including Dixon Ticonderoga, Fruit of the Loom, and Geiger, among many others. He regularly speaks at industry events like PPAI EXPO and ASI Shows, earning accolades for his impactful presentations. A 48+ time PPAI Pyramid Award winner, Cliff has also garnered numerous honors, including PPAI’s Ambassador Speaker of the Year for six years and the Distinguished Service Award in 1997. In 2024, Cliff received his CSP, Certified Speaking Professional, designation. The CSP is held by less than 7% of all speakers globally.
"Sounds like a great time to join PPAMS. Step Up to the Plate for PPAMS Baseball & Branding 2026!"
June 30, 2026 | First Horizon Park | Bud Deck
Join PPAMS for one of the summer’s most anticipated industry events—Baseball & Branding on the exclusive Bud Deck at First Horizon Park! It’s your chance to socialize and get to know some of players in the local promotional products game, explore their hottest new items, and enjoy an evening of home runs, cold drinks, and sizzling conversation.
Space limited to 40 tickets!
$40 for PPAMS Members
Full ticket price ($83.41) for Non-Members
Sponsorships available for members looking to put their brand and products in the spotlight!
Tickets include:
Private access to the Bud Deck, located on the club level
Entry to the Brauer Lounge with air conditioning and a full-service bar (cash/card)
All-you-can-eat ballpark picnic starting when gates open (5:30p-7:30p)
Unlimited canned sodas and Budweiser beverages (5:30p-8:30p)
Gates open 1 hour before first pitch (estimated 5:30pm). All sales are final. No refunds. You can transfer your ticket to another person trough the ticket link.
GAME DAY REMINDERS:
First Horizon Park is cashless. Cash is not accepted in any part of the park included box offices, concessions, and retail.
Clear Bag Policy: All bags must be clear and no larger than 12"x12"x 6". Exceptions include diaper bags and medical bags.
Please celebrate responsibly. Driving under the influence is illegal and dangerous. PPAMS assumes no liability for incidents occurring during or after the event related to alcohol consumption.
Questions? Ready to sponsor? Reach out to rocky@ppams.com.
Let’s make it a grand slam night to remember!
Special thanks to our event sponsors: GRAND SLAM SPONSORS
TRIPLE PLAY SPONSORS
DOUBLE PLAY SPONSORS
Join us for a walkthrough of the latest enhancements to SAGE Workplace, Websites, and Stores, as well as some existing “Hidden Gem” tools designed to help you sell more and keep your year going strong!
Specific Learning Outcomes
About the Presenter: Matt Parisi is the new Corporate Programs Manager at SAGE as of 2026! He has five years of experience in the promo industry working with SAGE as a Distributo Account Advisor in his previous role. After growing up in Fayetteville, Arkansas, he graduated from Texas A&M and currently resides in Houston, Texas.
In this practical session, Jamie Lorenty will help promotional products professionals rethink how to stay top of mind without becoming repetitive, annoying, or transactional. The session will explore how belief in the power of branded merchandise, client-focused research, thoughtful touchpoints, and stronger follow-up language can turn routine outreach into meaningful engagement. Participants will walk away with practical ways to create better reasons to reach out, stay visible between orders, spark curiosity, build trust, and support stronger client outcomes.
About the Presenter Jamie Lorenty is the Founder & Growth Strategist of Lorenty Consulting, LLC, where she helps sales professionals and business leaders in the branded merchandise industry strengthen performance through mindset, outcomes, visibility, and execution. With more than two decades of experience in sales, leadership, training, and consulting, Jamie brings a practical, industry-specific approach to improving sales skills, strengthening processes, and driving sustainable growth. Jamie is passionate about empowering the potential within people, both personally and professionally. Her work is rooted in helping individuals strengthen their mindset, take intentional action, and create a ripple effect of positive change that extends beyond business results.
2026 PPAMS Road Shows
Dates, Schedules & Venues*
Memphis Roadshow - August 4, 2026 Avon Acres, 4361 Summer Ave, Memphis, TN 38122
Set up 7am-10amShow Times 10am-1pm
Nashville Roadshow - August 5, 2026 The Fairgrounds Nashville, 625 Smith Ave, Nashville, TN 37203 Set up 7am-10amShow Times 10am-2pm Knoxville Roadshow - August 6, 2026Rothchild’s Catering & Conference Center, 8807 Kingston Pike, Knoxville, TN 37923 Set up 7am-10amShow Times 10am-1pm Chattanooga Roadshow - August 7, 2026Embassy Suites by Hilton Chattanooga Hamilton Place, 2321 Lifestyle Way, Chattanooga, TN 37421 Set up 7am-10amShow Times 10am-1pm *Venues and schedules are subject to change. PPAMS will notify exhibitors and attendees of any changes that will affect them as soon as possible.
Nashville Roadshow - August 5, 2026 The Fairgrounds Nashville, 625 Smith Ave, Nashville, TN 37203 Set up 7am-10amShow Times 10am-2pm
Nashville Roadshow - August 5, 2026 The Fairgrounds Nashville, 625 Smith Ave, Nashville, TN 37203
Set up 7am-10amShow Times 10am-2pm
Knoxville Roadshow - August 6, 2026Rothchild’s Catering & Conference Center, 8807 Kingston Pike, Knoxville, TN 37923 Set up 7am-10amShow Times 10am-1pm Chattanooga Roadshow - August 7, 2026Embassy Suites by Hilton Chattanooga Hamilton Place, 2321 Lifestyle Way, Chattanooga, TN 37421 Set up 7am-10amShow Times 10am-1pm *Venues and schedules are subject to change. PPAMS will notify exhibitors and attendees of any changes that will affect them as soon as possible.
Knoxville Roadshow - August 6, 2026Rothchild’s Catering & Conference Center, 8807 Kingston Pike, Knoxville, TN 37923
Chattanooga Roadshow - August 7, 2026Embassy Suites by Hilton Chattanooga Hamilton Place, 2321 Lifestyle Way, Chattanooga, TN 37421
*Venues and schedules are subject to change. PPAMS will notify exhibitors and attendees of any changes that will affect them as soon as possible.
Visit PPAMS.COM/ROADSHOWS for more SHOW CONTRACT
Call or Fax Us Office: (615) 465-8109 Fax: (931) 695-5441
Address:PO Box 290961Nashville, TN 37229
