Learn how to leverage social media, artificial intelligence (AI), and search engine optimization (SEO) to increase your visibility, stay relevant in a changing digital landscape, and turn your content into a valuable sales asset. This session will explore practical strategies and tools to help you reach the right audience, create more effective content, and build a stronger online presence that supports your business goals.
Learning Outcomes By the end of this session, participants will be able to:
About the Presenter Nicki Witek has been the owner of Wellspring Business Solutions for nine years. Her successful marketing agency focuses on comprehensive digital marketing strategies, including social media management, email marketing, search engine optimization (SEO), lead generation, and paid marketing strategies like social ads, Google ads, display advertising, and retargeting. Before establishing her digital agency, she worked as a promotional products distributor and now proudly supports distributors, suppliers, and multi-line reps, as well as clients in a variety of other industries.
Promotional Product Distributors excel at driving sales, but managing orders and accounting behind the scenes is just as critical—even if it’s often the least favorite part of the job. While QuickBooks Online (QBO) is used by 60–80% of small to medium-sized businesses, it isn’t built specifically for the unique needs of the promotional products industry. That’s where specialized order management software comes in.
In this session, we’ll take a deep dive into one of the industry's leading order management platforms, commonsku, and explore how it connects seamlessly with QBO.
Key Takeaways:
Presenter Bio:
Harriet Gatter is an independent consultant dedicated to helping Promotional Product Distributors streamline their back-office operations. A former distributor and accounting professor, Harriet sold her business in 2013 to become a certified QuickBooks ProAdvisor and found Accounting Support, LLC. Her mission is to provide distributors with practical, affordable solutions that integrate QuickBooks with industry-specific order management systems. She brings deep software expertise across QuickBooks, commonsku, SAGE Workplace, ProfitMaker, and OrderMaster.
As we progress towards a more digital world, end-users are looking for easier and more efficient ways to shop, especially online. Join Matt Parisi from SAGE for a deep dive into online stores, including best practices, practical examples, and common pitfalls distributors may face.
Learning Outcomes:
About the Presenter
Matt Parisi is the new Corporate Programs Manager at SAGE as of 2026! He has five years of experience in the promo industry working with SAGE as a Distributor Account Advisor in his previous role. After growing up in Fayetteville, Arkansas, he graduated from Texas A&M and currently resides in Houston, Texas.
Let's Wrap Up 2026 with a Little Holiday Cheer!
It's time to celebrate! Join your PPAMS friends and industry colleagues for an evening of festive fun, great company, holiday cheer, and a few surprises as we toast another fantastic year together!
This year, we're once again spreading the holiday spirit to our four-legged friends!
PPAMS is proud to support New Leash on Life, an organization dedicated to giving animals in need a second chance at a happy, healthy life. Help us fill their bowls and warm their hearts by bringing donations of pet food and treats!
And because good deeds deserve a little extra holiday magic, your donation will earn you an entry into our holiday prize drawings! The more we give, the more tails we can help wag this season!
Come ready to mingle, celebrate, give back, and make a few more memories before we close out 2026. Let's make this a holiday party worth barking about!
Please plan ahead for a safe ride home and celebrate responsibly.
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Address:PO Box 290961Nashville, TN 37229
