Promotional Products Association of the Mid-South

General Info

"Take Me Out to the PPAMS Show" is our theme for the 2001 PPAMS Mid-South Regioanl Trade Show. Known as the best regional trade show in the mid-south, this year promises to be even bigger. Visit with supplier representatives, browse over 400 product lines and attend seminars that will increase your knowledge and professionalism. Be sure to come and network at our "players" party at Graham Central Station and sign up for our second annual golf outing at the Legends Golf Club of Tennessee in Brentwood.

Education

Our accredited education efforts will continue at this year's show. The seminars will help keep you and your team informed with valuable industry knowledge and credits toward your "player" (CAS/MAS) certification. Please refer to the attatched "coaching sheet" for full details about topics and presenters!

Trade Show / Exhibits

This sold out show will have over 400 top product lines exhibited. Supplier Reps will be on hand to show you what is new, offer samples, assist with client needs and much more. Be sure to register with the attatched "SIGN UP". Oh yes, bring your "playing" (comfortable) shoes and plenty of trading (business) cards.

Hotel Info

Dugout Party

Make plans now to attend our "players" party event the night before the show. It will be held August 7, 5:30pm at the top level of Graham Central Station. Offerings will include hor d'oeuvres, beer, wine, and mixed drinks (cash bar). Come and socialize with other suppliers and distributors at our party. Then, stick around and enjoy one of the other bars in the club - the Top 40 Dance bar, Karoke bar and Sports bar all will be open to PPAMS members after the party.

For more information about the party, contact Lori Ann Swistak at 931-684-5434. Graham Central Station is located at 128 2nd Avenue North.

The Show 2001

Tuesday, August 7 Golf Outing	8:00 am Shotgun Start
Tuesday, August 7 Pre-Show Party	5:30 pm
Wednesday, August 8 Mid-South Regional Trade Show	9:00 am -2:30 pm Nashville Convention Center 611 Commerce Street

Coaching
Educational Information

8:30 - 10:00 am
"Going Beyond Product"
Don Anderson, Craton Promotional Products
As you walk the show floor, what do you see? Do you see a product nd think of a client? Or do you see a product and think of a solution to a client's marketing objective? If you are simply selling products, you are probably feeling the heat of fierce price competition in the promotional products industry today. Learn to grow your abilities as a sales professional by "Going Beyond Product" and entering the highly profitable world of promotional marketing! Learn what makes up an effective program, why you should be selling programs instead of products and what it takes to create successful programs that will keep your clients talking and coming back to you.

11:00 am - 12:00 pm
"ESP 101"
Len Cloud, ASI
If you are new subscriber to ESP or still need help with the basics, this class is for you. We'll show you all the tricks and secrets to using this state-of-the-art research tool.

12:00 - 1:00 pm
"I Know How To Use ESP....Sorta"
Len Cloud, ASI
Ready for the next step in ESP usage? This course will introduce subscribers to the advanced search techniques that are available to them, including price searches and logic operands that can be used in searching. Wait until you see what this system can do.

2:30 - 4:00 pm
"Selling To The Health Care Industry"
Don Anderson, Craton Promotional Products
The healthcare industry is multifaceted including: pharmaceutical companies and pharmacies, hospitals, healthcare providers, insurance, labs and technicians, EMS providers and more. Each of these audiences has historically used promotional products to help accomplish their sales and marketing objectives. Participants in this workshop will understand how and why the healthcare industry uses promotional products, how to get a healthcare program and events calendar and tips for selling to healthcare businesses.

Speaker Bios:

Len Cloud is the Director of PC Programming and Client Support for ASI. He has worked with distributors and suppliers on technological issues for 10 years and is instrumental in implementing operational improvements to ESP.

Don Anderson, MAS, President, Craton Promotional Products, Has built a nationawide reputation for creative sales motivation programs. His firm has over 900 clients in 42 states, almost all coming from client referrals. Listen as he shares actual case histories of successful promotional product programs and tells us how he created them to the overwhelming satisfaction of his clients.